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Monday, February 9, 2015

Target Audience



For whom are you writing? If your answer is one of the above, you're doing yourself a disservice. Not only will the marketing of your work suffer, but the work itself will also suffer.As you think about what you will write, focusing on a target audience can help you shape your work effectively.

Thinking strategies for articulating your target audience include:
  1. Choose someone from your life you believe would value and enjoy your work and write for them.
  2. Visualize reading your work (or having it read) to a group and think about who would be included in that group.
  3. Identify other works that share your target audience.
  4. Determine where your work would appear in a directory or bookstore.
  5. Think about what makes your work special.
  6. Look at your social media interests as a way of focusing your intent. 

The form your work takes may change during development, but your target audience is likely to remain the same.